Today, brands must find new touch-free, virtual methods to engage with audiences. As a result, QR code adoption has accelerated as maintaining physical distance is a new health imperative, but the need for immediate information and making purchases is still just as prevalent. Making experiences safer for consumers is what this last year has been all about.
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Max Siegelman, As the head of social media and collaboration for one of the largest out-of-home media companies in North America, OUTFRONT Media, Max is responsible for defining and managing the company-wide social strategy. He works closely with client and … read more
