iHeartRadio All Access and Justin Timberlake are Music to Streamers' Ears

Throughout a threeday period beginning February 2 the online platform will stream tracks from Timberlake39s new quotMan of the Woodsquot album video above as well as allow users to search skip and pause songs from the entire iHeart library playlists and broadcast radio station streams all free of charge amp160The standard monthly fee is 999 the original iHeartRadio which does not offer the same ondemand features remains free amp160At the same time more than 130 of the network39s pop and hot ACformatted radio stations nationwide will deliver a taste of the new album along with behindthescenes stories and a onehour special interview with TimberlakeJust before the quotiHeartRadio All Access FREE Preview Weekendquot kicked off Chief Product Officeramp160Chris Williamsamp160spoke to MediaVillage about the value of aligning with a major talent and the multiple layers of this activationamp160Alli Romano amp160What are your goals with this promotionChris Williams amp160Our goal is to share the features and benefits of iHeartRadio All Access with ouramp160110 millionamp160registered usersamp160and even further with our 250 million broadcast radio listeners amp160This is an opportunity for them to experienceamp160the service without the obligation to provide a credit card Making it a trueamp160commitmentfreeamp160trial that fansamp160canamp160easilyamp160experience has proven to be very effectiveRomano amp160How was this idea developed and how does it differ from past promotional free listening offersWilliams The biggest difference with this weekend is the involvement of Justin Timberlake amp160He39s performing at the Super Bowl halftime show and releasing a new album this weekend amp160We teamed up to giveamp160fans access to that album as well asamp160millions ofamp160iHeartRadio39s otheramp160songs albums and playlists for freeRomano amp160Do you have any data or anecdotal evidence from past promotions that such exclusive content helps convert customersWilliamsamp160 Our first All Access Free Preview Weekend which was not tied to a specific artist was very successful amp160We saw aamp16070 percent increase in subscriptions during and just following the promotion amp160This free preview weekend is even more unique amp160I think it39s a great opportunity for JT fans and all music fans to experience our entire library of music and expertlycurated playlists throughout the weekendRomano amp160How are the iHeartMedia radio stations supporting this promotional campaign amp160What advantage does that give you over competitorsWilliamsamp160 Our advantage is being able to start the conversation and spread the message about this promotion to hundreds of millions of music fans overnight amp160Broadcast radio reaches 92 percent of Americans and iHeartMedia39s 850 radio stations gives us the scale to communicate with so many music fans amp160Plusamp160Justin Timberlake recorded aamp160specialamp160message to his fans foramp160the iHeartRadio All Access Free Preview Weekend and we areamp160sharingamp160his message every hour on stations all over the countryamp160as well as digitallyRomano amp160How are you using social media to promote the weekendWilliamsamp160 iHeart has a highlyengaged social following with more than 129 million fans across our footprint of individual radio station accounts and national social accounts amp160It39s a great way to spread the word and connect JT fans worldwide with our contentClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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iHeartRadio All Access and Justin Timberlake are Music to Streamers' Ears

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Alli Romano

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iHeartRadio All Access and Justin Timberlake are Music to Streamers' Ears

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Alli Romano

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