How Your Face Determines Your Fast Food Order

The search engine Baidu also known as China39s Google has partnered with KFC to predict customer orders using facial recognition The system recommends specific menu items based on the person39s perceived age moodamp160and genderFor instance a male customer in his early 20s could be offered a set meal of a chicken burger plus wings and a Coke At the same time a female customer in her 50s can get a recommendation of porridge and soybean milk for breakfast The hope is that the info can be used to predict the preferences of repeat customersAlthough this is being dubbed as artificial intelligence for now some see it as largely a publicity stunt especially since the technology behind the idea is still in developmental stages However KFC is planning to expand facial recognition tech to its other stores in China And it39s not the first time a restaurant or organization has used machine learning to boost a product or brandMore and more we39re seeing services turn to machine learning for solutions Take the AI organ donor for example launched by a liver transplant unit in Australia Using a datingapplike algorithm the system takes into account basic things like sex age underlying diseaseamp160and blood type It then considers specific characteristics about the organ donor that might indicate whether or not it would upset a recipient39s bodyFor marketers and brands it comes down to a big trend that we39re seeing at Mindshare amp160and one that we really witnessed at this year39s CES The idea of autonomous living Machine learning and automation has a lot to do with emotional perception and integrating human knowledge with technology will surely take time to improve But if these examples are any indication we39re moving into a future where we can lean on technology to tell us what we need amp160and help us get it amp160before we even realize itClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

How Your Face Determines Your Fast Food Order

Publish date

Channel

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

How Your Face Determines Your Fast Food Order

Enjoying This Commentary? There's More to Love

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies