One of my pet peeves when it comes to social media (and believe me I have a lot of them) is the deliberate confusion between opinions and facts. This usually takes the form of "I know that many agree" or "I speak for many when I say ..." when the reality is that the writer spoke to some bloke in the pub who shrugged and said something like, "Yeah, seems like a good idea." This is the sort of rubbish that gives genuine research a bad name, and whilst you may think a few idiots sounding off on Twitter really doesn’t matter much, lies and misinformation are so often amplified. Just repeating them gives them credibility. Frequency works.
How Versus How Many
