How Discovery and Macy’s Made Prom Dreams Come True

Over the next few weeks, some 3.5 million students are slated to graduate from high school. But first?  That other spring ritual for students: Prom, a rite of passage that comes with an increasingly expensive price tag for everything from formalwear to luxury car service. Understanding that those costs can be prohibitive for some, Discovery Communications’ TLC and Macy’s came together this year to successfully dress many across the country who might otherwise not have been able to attend.