When sales spike 60 percent in three weeks following an ad campaign, that's enough to grab any marketers' attention. After all, brands are always looking for effective ways to spur business. So, when new orders pour in, it's cause for celebration — and investigation.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Alli Romano is a media pro who has covered digital media, radio, and broadcast and cable TV in her MediaVillage column, "Alli on Audio," as well as for numerous industry publications, including Inside Radio, Broadcasting & Cable, TVNewscheck.co… read more
