Havas Street: Five Tips to Surfing through Your Next Activation

In today’s evolving world, consumers are constantly bombarded with information from brands. Whether it’s at retail or in their Instagram feeds or while reading their favorite blogs, consumers are receiving messages from brands fighting for their attention. For marketers, this poses a new challenge: Not only do you need to think of something unique and clever that stands out to your savvy target consumer, but you also must make the engagement last and have greater impact. Event marketing is an excellent tool to engage consumers and provide them with an experience that connects on an emotional level; however, the best campaigns tell a story that amplifies the activation with greater newsworthiness and socially sharable content.