This continues our report of comScore's Josh Chasin interview of me at the Advertising Research Foundation's (ARF's) Audience Measurement Symposium June 11-13. Josh's first question asked what additional use cases is the market expecting now, and my responses are in the first post. He then asked where the traditional systems are starting to break, and my answers are in the second post. I have no affiliation with comScore, they merely chose to ask me if they could interview me as the focus of their ARF conference presentation.
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