Food Network Goes High Tech to Enhance Consumers' Lives

Fulfilling Food Network39s mission of connecting inspiration to action has come a long way since quotstateoftheartquot meantamp160customer servicemailedamp160recipes to viewersamp160 Today the network is everywhere its fans are aiming to make their lives easieramp160and per Kipp help make those decisions about what to eat cook for dinner or prepare for a holiday or eventamp160quotfrictionless and funquotamp160 Maintaining that customer focus amid a staggering rate of change however means Scripps is constantlyamp160exploringamp160the new ways consumers are interacting with technologyTheamp160productamp160development team Kipp oversees is crossfunctional with editorial user experience engineering and product management professionals all involved to ensure that the content is optimized for each mediumamp160 Their quotLookamp160Listenamp160Experimentamp160Expandquot approach allows each new product brought to market to build upon learning from earlier effortsAgility is the key to successamp160 quotThese are new platformsquot Kipp explainedamp160 quotThe ways people are interacting with them is changing and evolving so we have to as wellquotTo support Food Network for example Scripps Lifestyle Studios has developed a number of functionalities for intelligent assistantsamp160 Users can search Amazon Alexa Google Home or Microsoft Cortana for a recipe by key word ingredient showamp160or chef and quotspin the flavor wheelquot for a fun way to hear about new tastes and recipesamp160 Viewers can ask their smart speaker quotfor the recipe on TVquot and it will be emailed to them or displayed on the screenamp160 Alexa users can add quotFood Network Daily Bitequotamp160for daily tips and recipe ideas inamp160their flash briefingamp160 The Amazon Echo Show and Google Assistant screen devices add vibrant photography and Food Network39s extensive video library to the mixFood Network launched a chatbot on Facebook Messenger inamp160lateamp1602016amp160 What began as a simple way to help social media followers figure out quotWhat39s for dinnerquot has developed into a more fun visual and engaging experienceamp160 Select a recipeamp160and the bot can help you find side dishes or companion recipes to make the perfect mealamp160 You can share recipes watch videos subscribe to the quotDaily Bitequot for tips and even play the quotMeal Matchquot gameamp160for help deciding what to make for dinner all within the Facebook Messenger appKnowledge gleaned from trying different things monitoring audience size and engagement and listening to user feedback to redefine the Food Network chatbot has been applied by Kipp39s team to a new chatbot for sister network HGTV which just launched this week That version provides design inspiration and helps users make their homes feel more like their own It also includes an overview of what39s trending in the home space and features inspiring galleries to browse and searchPerhaps Scripps39 most exciting new tech is enabling iPhone and iPad users to experience AR via the Food Networkamp160In the Kitchenamp160appamp160amp160They can insert a virtual cupcake into their reallife surroundings decorate itamp160and share it on social mediaamp160 quotFood is a key part of everyone39s daily lifequot Kipp saidamp160 quotAugmented reality provides people with the opportunity to reinvent their surroundings try new things before making themamp160and reimagine how they create share and enjoy foodquotScripps continuously measures whether each product is filling a need for users where they are on whatever platform they39re usingamp160 While their current focus is on the user experience advertisers should stay tuned for future integration opportunitiesWeighing in on advertisers39 expectations Vikkiamp160Neilamp160GMamp160of Scripps Lifestyle Studios saidamp160they have quotcome to expect our properties to be in emerging digital and content spaces which gives them the opportunity to integrate their brands into an evolving arenaquot and keep connected to the larger footprint and association with Scripps39 brands like Food Networkamp160 quotThey often work with us first to test these spaces and to understand the landscape before making larger investmentsquot she addedGoing back to my own kitchen I discovered that by saying quotOK Google talk to Food Networkquot I can now get recipes by my favorite chef Ina Garten or find something to make for dinner with two ingredients I have in my fridgeamp160 Watch out crock potamp160 That Google Home Mini may replace you as my favorite kitchen applianceClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

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Food Network Goes High Tech to Enhance Consumers' Lives

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