Female Leadership Is a Business Imperative

Jennifer DaSilva President Berlin Cameron part of the WPP network commissioned the quotFemale Leadership in the Era of MeTooquot Survey conducted by The Harris Poll in partnership with The Female Quotient to validate the customer promise of its newly launched Girl Brands Do It Better division amp160Given this is a hotbutton issue hard evidence is required to transform power relations at the top and to engage men as cobeneficiaries of female leadership amp160The Harris Poll Survey measures and provides independent thirdparty verification of workplace trends and informs actionable insights based on responses from over 2000 adultsamp16018 online amp160This is the second time in a year that these partners have teamed up to discuss new research that sheds light on women advancing in the workplace amp160The first study conducted by The Harris Poll and Berlin Cameron was reported on the Jack Myers KnowledgeExchange in OctoberFindings prove out a power shift in leadership alongside new workplace expectations to drive success amp160More than half of those surveyed would prefer to work for a femaleled company including 46 of men amp160And 71 of men and women agree that having a woman in a leadership position made them believe that they too could achieve a comparable role amp160A female leader represents a beacon of hope and aspiration for men and women alike amp160John Gerzema CEO of Harris Insights ampamp AnalyticsThe Harris Poll and coauthor of the bestseller The Athena Doctrine How Women And the Men Who Think Like Them Will Rule the Future observed quotAt a time when firms struggle to attract and hold talent this is one more economic argument toward fostering more women leadersquotOther insights includeMillennials are Setting New Demands for the Future of Work52 of Millennials consider quothaving the opportunity to challenge myselfquot important vs 40 of the general population53 of Millennials felt having a compassionate supervisor was important vs 40 of the general population38 indicated collaborative work environments were important vs 32 of the general population52 of Respondents Said Companies Should Be the First Line of Defense Against Workplace Harassment and Assault39 agreed that maleled businesses could be doing more to speak out47 were not surprised by how many women came out and said they have been sexually harassed or assaulted at work66 say they39re optimistic that the recent conversationsallegationsterminations will lead to lasting changes70 of Adults Say Salary Is the Most Important Factor When Considering Employment But 52 Also Want to Work for a Company Whose Reputation Makes Them Feel GoodquotThe findings further support that a cultural shift is happeningquot said Shelley Zalis CEO The Female Quotient amp160quotWe39re helping leaders become more conscious of their choices through equality boot camps and creating measurements for accountability amp160We released the third edition ofamp160The Modern Guide to Equality at Davosamp160a playbook for companies leadersamp160and equality champions on how to transform workplace culture amp160When you put women into any equation the equation gets betterquotChange requires that we connect data insights attitudes and behavior over time amp160It is clear from this study that men and women both acknowledge and desire the benefits of female leadership but we also know that institutional barriers and funding remain an obstacle amp160quotThisamp160research screams out thatamp160theamp160single most important thing that we can do to change the status quo is put more women in leadership positionsquot said Jennifer DaSilva amp160quotWe can use organizations likeamp160The 3 Movement and The Female Quotient and new resources like Free the Bid Diet Madison Avenue and Where are the Boss Ladies to challenge the dialogue and start the conversation but we must look inside companies to make the changes withinquotResearch MethodologyThis Harris Poll was conducted online within the United States between December 1 and 5 2017 among 2066 adults aged 18Statistics Photo Credits Berlin CameronCreditamp160 Illustration Malika Favre ampamp Design Lucia OrlandiClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Female Leadership Is a Business Imperative

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Mary Ellen Holden

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Mary Ellen Holden

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