Facebook hasn't exactly got a stellar reputation when it comes to numbers. Even the most rudimentary statistics (like how many people are on the platform) seem prone to what might perhaps politely be termed "a degree of variation." But it's one thing issuing numbers that turn out to be incorrect; it's quite another to set out to mislead.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
