Estrella Media's Channel Empire on the Upfront March

The Big Message With its mothership broadcast network and four channels distributed via smart TV sets and devices Estrella Media delivers a growing Latino audience that tunes out the more established Spanishlanguage networks Going forward through its new Estrella Media Audience Solutions EMAS ad sales and marketing rep division companies and brands will deal with a content resource taking aggressive steps to help them accomplish reach goals and foster campaign innovations quotWe are a modern media platformquot said Steve Mandala Estrella Media39s Chief Revenue and Local Media Officer quotand we do it with an authentic voice and personalityquotHost Mandala handled the majority of presentation time joined for individual segments by new Chief Content Officer Enrique Guillen and Chief Digital and Streaming Officer Rene SantaellaWhat Worked Guillen39s portion demonstrating right off the bat a desire to counterprogram the primetime lineups of other Spanishlanguage broadcast channels with special appeal for Mexican Americans He didn39t waste time giving us an idea of what39s in store this fall accompanied by snappy appearances from the oncamera talent involvedWhat Also Worked Followingup and elaborating on the mission of EMAS which came to light first at NewFronts 2023 Besides Estrella Media39s services EMAS will provide ad sales and marketing support initially for three other suppliers of Spanishlanguage broadcast and smart productcirculating networks Hemisphere Media TV Azteca and BeIn Sports The BeIn Sports agreement covers both that company39s English and Spanishlanguage channelsWhat Didn39t Work The lack of details on new 202324 season content on Estrella Media39s smart TVdistributed services Estrella TV Estrella News Cine Estrella TV and especially Estrella Games which remains the only UScentric network of its genre in Spanish offering a variety of original game show formatsData Points Viewership of Estrella Media39s channels is younger and more genderbalanced in the top10 designated market areas DMAs About onethird of that viewership does not watch Univision Telemundo or Unimas A growing number of viewers are more likely to marry hold highincome jobs and own homes For the first three months of 2023 the smart productdistributed channels cultivated over 100 million video sessions Santaella projected that this month these channels will attract about 10 million unique viewersNews Estrella TV will present more than 2160 hours of firstrun programming in the season ahead A twohour weeknight live programming block will debut this fall El Lavadero will occupy the first hour at 8 pm Eastern time consisting of roundtable popculture discussions before a studio audience mixed with viral moments hidden camera sequences and home viewer interactivity TuNight Con Angelica Y NachoYour Night with Angelica and Nacho is a comedyvarietytalk hour at 9 pm Eastern time that will originate from Los Angeles and Mexico City cohosted by comedienne Angelica Vale in LA and Nacho Lozaro in Mexico City and provide humorous reactions to news and cultural issues Another new fall attraction is Sabado de ConciertoConcert Saturday presenting performances by top artists in several musical genres from Mexican regional to Latin pop Recently launched daytime and early evening series will increase the number of feature segments devoted to health legal and wellness information opening the door to ongoing segment sponsorshipsParting WordsquotWe39re offering a clear alternative to a crowded marketplacequot New Estrella Media Chief Content Officer Enrique GuillenquotThis is not your average sitonthecouch talk show We want this to be the most inclusive town square for the Hispanic audiencequot El Lavadero host Sergio BrunaquotFree advertisersupported television is amp8230 big and boldquot Rene Santaella Estrella Media Chief Digital OfficerClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Estrella Media's Channel Empire on the Upfront March

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Simon Applebaum

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Estrella Media's Channel Empire on the Upfront March

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