ESPN CreativeWorks to Produce More Original Fare in 2017

With consumer marketing responsibilities moving under the aegis of ESPN CreativeWorks, 2016 was a very busy year for the unit that creates solutions connecting brands with talent and athletes across the sports programmer's myriad holdings. All told, ESPN CreativeWorks delivered 17 movie studio campaigns, 100 digital programs and over 70 custom campaigns, featuring 10-, 15- and 30-second spots and branded content pieces, including 23 mini-mercials, 23 co-branded spots and 44 branded content pieces. Clients have cut across such categories.