The latest TV Viewership Report from Effectv arrives in time for the Upfront season as marketers consider a cornucopia of viewing options to reach consumers. There is no doubt that viewers today have myriad options to engage with content across channels, devices and providers. As traditional and streaming video inventory continues to merge, today's media executives might be asking themselves how much traditional TV viewing is still going on? The answer is, quite a lot.
Effectv Report Highlights Strategies for Marketers to Maximize Impact with Multichannel Viewers
