“You know how to engage influencers? Create a brand that attracts passionate audiences. That is the original influencer marketing.” This wisdom was shared with MediaVillage by Jim Hoffman, Executive Vice President, Program Partnerships and National Offices at A+E Networks, shortly after his return from another successful week at SEMA, the world’s premier auto specialty trade event held in Las Vegas.
Drive On: A+E Networks Adds “PowerNation” to its Automotive Lineup
