Following its annual telecast tonight of the American Humane Hero Dog Awards®, Hallmark Channel will continue its pet rescue initiative with The Love of Dogs Benefit Concert. The special, hosted by the network’s own pet adoption expert Larissa Wohl (pictured at top), was taped before a live audience at the prestigious Country Music Hall of Fame CMA Theater in Nashville, and features some of country music’s biggest artists including Lee Brice, Hunter Hayes and Easton Corbin. Hallmark’s goal is to raise much-needed funding for the Pedigree Foundation, with which it teamed up on this event.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.