New York Fashion Week didn't merely return this September from pandemic hiatus -- it demonstrated just how important "see now, buy now" experiences have become for brands in the meantime. The Met Gala, a media spectacle traditionally sponsored by couture houses like Gucci and Louis Vuitton, added a virtual shopping component by offering a series of exclusive consumer-friendly product drops via this year's official sponsor: Instagram. For designers like Rodarte and Oscar de la Renta, it wasn't enough to stream their runway shows to Amazon Live. The experience included the chance to purchase limited-time products directly on the livestream's carousel.
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