Many Upfront or NewFront presentations take the same approach over matters of simplifying or enhancing the process of advertising sales transactions. Bring a top executive on stage (or in these virtual times on-camera) midway or late in the presentation to pitch their company's approach. Keep the pitch down to a few minutes and try to hold the audience's attention with stats and graphics. So, it is refreshing and revolutionary for someone to break that mold and devote an entire presentation to a comprehensive, colorful exploration of the subject. That's what Disney brought forward this week.
Disney's Ad Sales Infrastructure Strategy Showcase
