Discovery+ Will Travel a Non-Fiction Route 66

discovery running all nonfiction content all the time will launch January 4 in the United States along with Great Britain Ireland India The Netherlands Italy and Nordic territories Domestically from the start the venture will present more than 55000 episodes from more than 2500 series drawn largely from Discovery Inc39s assortment of linear TV networks More than 50 series will be discovery originals including Route 66 put together by filmTV series maker Will Packer and comedianactormedia entrepreneur Kevin HartquotThis is the most clear and unique directtoconsumer serviceamp8230 and will be attractive to every member of the familyquot Discovery Inc chief executive officer David Zaslav declared during a 75minute presentation of the service this past Wednesday Against a white augmented realitycreated stage Zaslav and other company executives maintained that as the only unscripted participant in the megaservice field discovery will carve out a large US and global audienceThe US version of discovery will run as a twolane operation among consumers for a monthly fee For 499 per month users get the service with five minutes per hour of advertising Anyone wanting the service adfree will pay 699 a month Participating advertisers can use a variety of personalized commercial formats including pausetheaction and interactive messages Lowe39s Boston Beer Toyota PepsiCola and Kraft Heinz will be among the first sponsorsOff the bat discovery will be available through smart TV sets TVconnected devices mobile and some linear TV platforms During the presentation Verizon was the only company announced as a distributor Verizon mobile and Fios TV multichannel consumers will have the ability to get up to a year of discovery free and the service will be promoted through VerizonVerizon Wireless stores nationwide Several smart TV device agreements are in the works Discovery executives noted during a followup session with investors and financial analystsFollowing both events Discovery executives suggested discovery will start with five million customers US and overseas at launch and grow to around 70 million customers by the end of 2021 Global penetration will reach 25 countries and territories at that pointMost of Discovery Inc39s linear channels will contribute to the initial US portfolio of 55000plus episodes That pot of content also includes more than 1500 nonfiction episodes from AE Networks specifically AE History and Lifetime Series include Pawn Stars Intervention Storage Wars and The First 48Originals with at least one new series launching each week will help discovery be quota perfect complement to every household39s streaming productquot Zaslav maintained For Route 66 Hart will drive all over the US and connect with a diverse landscape of subcultures and lifestylesquotWhat will make this so special is the heart and humanityquot Hart reflected at one point in the presentation quotIt will have a real pointofview I want to show how my people are doingquotMagnolia Network the upcoming reset of DIY Network coming mid2021 and curated by Fixer Upper couple Chip and Joanna Gaines pictured at top will have three original series on Discovery39s initial content lineup cooking series Magnolia Table a Welcome Home reboot of Fixer Upper and Road To Launch Premiere episodes of several upcoming Magnolia Network series will run on Discovery firstAmong other new series up and running at launchJourney the first in a bunch of offshoot series from popular TLC franchise 90 Day Fiancamp233Duff39s Happy Fun Bake Time a familyoriented food encounter featuring Jim Henson39s MuppetsClipped a competition series involving sculptures made from plants flowers or shrubsA Perfect Planet a fiveepisode natural history miniseries narrated by Sir David AttenboroughPromotional messages inviting viewers to quotstream what you lovequot with discovery will be running the rest of this month on all Discoveryowned linear networksdiscovery will be one of at least two megacontent venturesamp8212both with a in their name launching next year The other is Paramount ViacomCBS39 upgrade of CBS All Access expected to debut by spring 2021Photo credit Photographer Alex Board BBC NHClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Discovery+ Will Travel a Non-Fiction Route 66

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