Discovery Muscles Into Upfront Week (In More Ways Than One)

Just after co-orchestrating one of the year’s true blockbuster media transactions -- the merger with AT&T-owned WarnerMedia -- Discovery, Inc. opened the second day of Upfront week Tuesday morning. It concluded approximately 24 hours before WarnerMedia's event began on Wednesday. "Today we stand shoulder to shoulder with the broadcast networks," declared Chief U.S. Advertising Sales Officer Jon Steinlauf, noting that it was Discovery's "first time ever" presenting during "broadcast week." He was speaking from the company’s brand new, just-opened headquarters in Manhattan’s Flatiron district.