College graduates prefer to work for companies that value their desire to bring innovation and passion into the workplace. The Association of National Advertisers' (ANA) execution of its Best Jobs You've Never Heard Of video captures that perfectly. The purpose of the campaign is to express that marketing has all of the best jobs you've never heard of — whether that's making plastic a thing of the past, designing an app that improves society, or writing tweets in the voice of a cartoon cat.
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