Despite Decline in Linear Viewership, NBCU's Jeff Shell Says Tokyo Olympics Will Produce Profits

With more than 7,000 linear and digital hours, NBCUniversal's presentation of the pandemic-delayed Tokyo Olympics sits at the center of the media world through the closing ceremony on Aug. 8. Problem is, the world has become a much bigger digital and streaming place since NBCU covered the 2016 Summer Games from Rio de Janeiro in 2016.