dentsu X Elevates Leah Meranus to Chief Executive Officer for North America

Under Leah39s stewardship as Chief Media Officer dentsu X US was named the fastest growing media agency in the US and globally for the fourth year in a row in 2022 according to RECMA and ranked fourth on the 2022 H1 COMvergence New Business Barometer in the US and third globally In 2022 the agency brought home key new business wins including Heineken Santander Insmed JCPenney Scenic Cruises The Aspen Group and more and kickedoff 2023 by announcing the global win of McCormick just last weekquotAs we look to accelerate dentsu X in North America Leah Meranus is the right leader to fuel a clear vision for the agency and its clientsquot said Doug Rozen CEO dentsu Media Americas quotLeah39s reputation and conviction are unparalleled Every day she is leading what39s next in mediaquotLeah Meranus stated quotDefying convention to deliver meaningful outcomes for clients is at the heart of everything we do at dentsu X Understanding the world has changed and consumer behavior has shifted forever we believe in pressure testing the status quo at every turn to inform effective and innovative brand and performance media decisions I am excited to take on this new role and evolve the business forward with our incredible team and portfolio of clientsquotLeah has 20 years of industry experience partnering with some of the world39s leading marketers across nearly every category As CEO of dentsu X North America she will oversee the agency in the US and Canada and work closely with global dentsu X leadershipSanjay Nazerali Global Client and Brand President at dentsu X added on the appointment quotLeah is an incredible driver of the dentsu X brand who truly understands the motivation behind human behavior and how to help brands grow by delivering experiences through media I39m thrilled for her to have a greater leadership presence across the networkquotLeah will get to work immediately rounding out her executive leadership team including the elevation of Scott Daly to Chief Client Officer dentsu X US Previously serving as EVP Managing Director for dentsu X US Scott will now oversee client businesses and relationships driving consistency excellence and best practices across the agency A true client partner and developer of great talent Scott has a wealth of industry experience building the majority of his career at dentsu during his 30year tenureClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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dentsu X Elevates Leah Meranus to Chief Executive Officer for North America

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