There was a time when Carat was head and shoulders above every other media agency (in Europe). Even their competitors said so. There were two main reasons for this. First, they were the biggest, and by a street the most entrepreneurial, as the original network was created by purchasing the leading media independent in each European market. And secondly, they spent more on research and tools than anyone else.
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more
