DeepIntent Celebrates Robust Year-Over-Year Growth as Healthcare Marketers Invest in Digital Channels, Particularly CTV

Adding more than 100 employees to its team in 2022 the companyamp8217s growth has outpaced growth in the broader healthcare advertising segment as pharmaceutical marketers increasingly embrace digital advertising particularly on CTV In 2022 DeepIntent experienced tripledigit growth in CTV investment on its demand side platform making CTV one of the fastestgrowing channels for the hundreds of pharmaceutical brands now using the DeepIntent Healthcare Advertising PlatformIn the last year DeepIntent has introduced many significant innovations that combine data and technology to enhance campaign effectiveness Last May DeepIntent became the first demand side platform to offer a patient reach guarantee leveraging the patented technology of DeepIntent Outcomesamp8482 Patient Reach Guarantee offers healthcare marketers unprecedented certainty that their advertising campaigns will reach verified patients as defined by medical claims codes DeepIntent also launched Patient Planner to unlock the power of healthcare data in a HIPAAcompliant way giving advertisers the control and transparency needed to activate successful patient audiences and programmatic campaignsamp8220As we enter our seventh year as a company DeepIntent has become more than the DSP of choice for healthcare marketers Building upon our capabilities for campaign planning activation measurement and optimization weamp8217ve made a number of strategic investments to keep that momentum going as we continue to lead pharma into the futureamp8221 said Chris Paquette Founder and CEO of DeepIntent amp8220DeepIntent is wellpositioned to continue growing in 2023 and beyond as we pursue our longterm goal of using advertising technology to measurably improve the lives of patientsamp8221Additional milestones achieved by DeepIntent in 2022 includeHiring its first Chief Operating Officer Amit Chaturvedi who grew revenues over 10x at WarnerMedia and will further integrate and scale DeepIntentamp8217s sales campaign management client success and business development teamsHosting amp8220Innovating with Intentamp8221 a firstofitskind summit for healthcare marketers on the future of CTVIntegrating with LG Ads Solutionsamp8217 realtime ACR data repository covering more than 30 million LG smart TVs in the United States allowing DeepIntent to comparatively measure the campaign effectiveness of linear television connected television and other digital channelsReceiving multiple awards from PM360 which recognized Chris Paquette as a CEO of the Year and named DeepIntentamp8217s Audience Marketplace as one of the most innovative products of 2022Being recognized as a Best Place to Work by Crainamp8217s New York BusinessClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

DeepIntent Celebrates Robust Year-Over-Year Growth as Healthcare Marketers Invest in Digital Channels, Particularly CTV

Publish date

Channel

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

DeepIntent Celebrates Robust Year-Over-Year Growth as Healthcare Marketers Invest in Digital Channels, Particularly CTV

Enjoying This Commentary? There's More to Love

TAGS:

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

Cookies