"Can't Cancel Pride" 2020: When COVID struck in 2020, Pride events around America shut down, forced to turn off the music to keep the LGBT+ community and the nation safe. However, the LGBT+ people and organizations who depend on the funds raised by Pride event sponsorships needed help more than ever. It was P&G and iHeartMedia to the rescue! In only 27 days, the companies came together with celebrities and sponsors and put on the very first "Can't Cancel Pride" event, in which more than $4.1 million was raised to support LGBT+ organizations nationwide.
COVID Can’t Cancel Pride -- Because Pride Can't Wait!
