In the much-awaited Part 2 of our episode gathering insights from the podcasting pros, you'll hear from iHeart Podcast Network President Conal Byrne; Google Podcast's Founder and Head of Product, Zack Reneau-Wedeen; On Air Fest and Work x Work founder Scott Newman; PMM CEO David Raphael, and the CEO of Ad Results Media, Marshall Williams (pictured above right). I went from the consortium of seven networks joining up to educate West Coast media cohorts at the Winter Podfrontin L.A. to the On Air Fest and RAIN Summit in New York City seeking expert opinions on the status of the industry and how we're moving podcasting forward. What are your thoughts around subscription-only content? How easy is it to find the best podcasts for sponsors? And how do we grow listenership even more? All in all, the news is good! Per Edison Research and Triton Digital's Infinite Dial report, 51% of the population has now ever listened to a podcast.
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