Today, Comcast Advertising and TransUnion, a global information and insights company, announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32MM households can be matched to information within TransUnion's identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms.
Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming
