Changes, Changes

No doubt a future Cog Blog will return to this series of coincidences and any possible connection to the decline in holding company performance in due course amp160Meanwhile back to Campaignamp160 At the end of July I wrote a piece about the demise of the weekly Campaign and what was then its soontobereemergence as a monthly title amp160Sure enough in midSeptember the new version duly thudded onto the doormatThe first edition was much commented upon notably by Dominic Mills who as a distinguished exeditor has as always an opinion worth readingamp160 Events here and from AdWeek in New York meant it was easy to decide to wait to see the second monthly edition before commenting amp160The new edition duly appeared last weekFor what itamp8217s worth I think the new magazine is greatamp160 It looks good there are several pieces I wanted to read and the whole thing has the look and feel of a serious titleamp160 Commercially there are ads the old weekly was becoming very thin amp160Yes many are for inhouse promotions or sister events but by my reckoning and ignoring the paidfor editorial or amp8220partner contentamp8221 there were 29 pages in the launch issue amp160You could expect that to drop and indeed it did to I think 24 pages amp160Still not bad in a 104page book in itself down from the launch issue at 110 pagesEditorially as you would expect from a monthly there was less tittletattle and more reasoned discussion and debate amp160They could perhaps do with a bigname destination columnist or two like Mark Ritson over at Marketing Week or Dominic Mills at Mediatel but maybe thatamp8217s to comeWhether by accident or design design surely the change of tone reflects the mood of the industry amp160New business wins and whoamp8217s going where are all very well and are well catered for online but they tend to pale into insignificance when the whole industry is under threat from a toxic mix of circling predators be they management consultancies or private equity businesses and selfinflicted concerns over trust transparency objectivity and the very role of the agencyMy own measure of a magazineamp8217s value is how bad I am at throwing them out When I was looking for a start in advertising my bedroom was filled with old yellowing copies of Campaign amp160It didnamp8217t feel respectful somehow to chuck them awayI feel much the same today about The New Yorker amp160Itamp8217s clearly such a labor of love putting it together it just feels wrong to discard itIamp8217ve kept the first issue of the new Campaign convinced that I will find something I am yet to read in itamp160 Maybe Iamp8217m not quite as fond of it yet as I was of the old weekly but give it and me timeClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Changes, Changes

Author

Publish date

Channel

Brian Jacobs

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Changes, Changes

Enjoying This Commentary? There's More to Love

Brian Jacobs

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

Cookies