CES Wrap-Up Part II: The Robots Have Arrived

amp1608K Behold Yet Another quotKquotAI EvolvedChina Earns Respect and FearThe Launch of NextGen TVContinuing on here in Part 2 we39re going to featureTelematicsThe Robots Aren39t Coming They39re HereBack to the Future II amp8212 Digital OOHThe Cloud of PrivacyTelematicsNorth Hall traditionally has been the place to see all the new auto tech but this year there seemed to be car tech everywhere The biggest aha moment for me was the realization that we are heading into an era where in the front seat we will have a long singlepanel digital screen The driver39s section will have a digital version of a typical dashboard amp8212 speed gas mileage diagnostics amp8212 and the passenger in front will be able to choose from several entertainment and information options For passengers in the back seat separate screens will offer numerous video app options such as viewing entertainment content and video conferencingSony shocked everyone with its VisionS electric concept car which incorporates 33 automotivegrade sensors including Sony CMOS sensors eight exterior cameras and four interior cameras for safety There are multiple ultrasonic and radar components in addition to the use of three Solid State LiDar units which enables selfdriving cars to communicate with each other and the Internet of Things infrastructure What caught my eye was the beautiful panoramic screen as described aboveWhether or not this vehicle is ever released the vision of Sony redefining mobility and quotcreating a car society in which each owner possesses a single vehicle for a long time and minimizes their environmental impactquot is a laudworthy goalThe Robots Are HereWalking around South Hall and parts of Central Hall at times felt like being in the backoffices at Westworld Robots are not just quotconceptquot anymore They are here not only as vacuum cleaners but also as educational devices emotional comfort elderly companionship and yes quotworkersquot who might replace those with more rote rolesWatching a robot play ping pong is an amazing experience Forpheus from Omron Corporation has been at CES for the past two years but I never tire of watching it woop the top players in the world This year Forpheus has been equipped with a coaching mode so it might just take it a bit easier on its opponent in the name of learningLast year everyone was buzzing about BreadBot This year CES kicked it up a notch with the PizzaBot from Picnic PizzaBot is able to produce up to 300 pies an hour however it was not able to bring down the ridiculous price of food at CES with each slice from PizzaBot being sold at 750About eight years ago at CES I had a conversation with a QSR client about the future being restaurants where the only human would be a security guard You could order and pay through your phone and robots would make your burgers That day is closer than everIn fact that day is so close it was the theme of LG39s CLOi robot exhibit LG showcased an entire mock restaurant run by robots Robots greet you and take you to your table and then you input your order on the tabletop robot The food is cooked and delivered by robot then CLOi takes your dishes away washes them and then will pour you a nice hot cup of coffee I want to focus on the fact that the robot washes dishesFinally there39s Ballie Samsung39s decapitated BB8 I refer you to my review of the Samsung keynote but let me just say that while I felt that there was a total overemphasis of Ballie the idea of Ballie as an eldercare product is not outside the realm of reasonBack to the Future IITransparent LED and quotfanpoweredquot holograms were the two standouts in outofhome Transparent LED which allows video and graphic images to run on a seethrough screen is not new However with LG Sharp and Skyworth all showing retail windowamp8211size versions of the tech there seems to be a renewed pushHYPERVSN is a wonderful illusion that creates the essence of a Hologram using LED lights and super large fans The images it produces can be used to tell stories and are so compelling and spellbinding that I am amazed they haven39t been adopted in more key OOH spaces When we all marveled at the holographic Jaws 3 shark in Back to the Future II it seemed so futuristic With HYPRVSN the same effect if not the exact technology is here todayIf you remember the movie Minority Report you recall that the digital signage messaging was tailored and personalized to each individual I39ve always belittled this concept with the thought that too many groups of people pass by an individual sign to make this a viable option So amp8212 and yes this is a rare admission amp8212 thanks to the folks at Misapplied Sciences and a demonstration at CES by Delta Airlines I could very well be wrwrwrongThis technology is far more complicated than my explanation but suffice it to say that when you scan your boarding pass at TSA AI is tracking you By connecting to that AI system and with Misapplied Science using a technology called Parallel Reality Delta Airlines it will be able to show you your flight and only your flight on the departures and arrivals screens Which is a good segue into the next key topic of CES 2020The Cloud of PrivacyDespite all the amazing technology amp8212 including the clear movement into a 5G automated datacentric robotic world panels focused on addressable AR TV VR XR and the true progress made on all of these fronts amp8212 there was a giant elephant in the room privacyI think California was mentioned more times than in your average Beach Boys songFrom Samsung39s CEO Consumer Electronics division pledging to quotnever share data with a third party without your prior and direct consentquot to a mega and sometimes contentious panel amp8212 featuring the chief privacy officers of Apple Facebook PampampG and the FTC commissioner Rebecca Slaughter amp8212 the impact of GDPR CCPA and the myriad other state privacy laws that could roll out this year were at the center of many direct and side conversationsWhile the collective whole continued to voice their desire for a federal privacy law which remains unlikely until at least 2021 some may have an issue with that given Commissioner Slaughter39s thoughts during the panel She said quotAs a matter of principle we understand different types of data are more or less sensitive Locationbased data is particularly sensitive Deidentification is only meaningful if it cannot be reidentified We don39t have confidence that it39s impossible improbable or even unlikely Maybe there are tech solutions but there are also opportunities for innovation on the bad side of data usagequotFrom robots to avatars to flying cars to fully automated closets with smart mirrors that not only allow you to see wardrobe options on you in real time but will also dry clean and fold your clothes what was clear to me from CES 2020 is that we are closer than ever to the science fiction future that has powered our imaginations for decades The only thing that bothers me though is that I am not sure if we are closer to The Jetsons or TerminatorBut Wait That39s Not AllSo I know the burning question still stands What was the coolest thing you saw at CESFor this list I39ll try to keep it to finished products not conceptual onesPrinker I39m not one who will ever get a permanent tattoo but I do have a daughter who loves temporary tattoos And if you are a brand who is running a big event how great would it be if you could have people lining up to get a temporary brand tattoo to show off to all their friends on Snapchat Instagram or FacebookThe Prinker S black Ink only priced at 269 and the Prinker Pro color ink priced at 299 is a really cool device that can add a temporary tattoo with one quick swipe Simply choose a design in the Prinker app on your phone or design your own and upload it Swipe the Prinker and you39ll have a tattoo that will wash off easily in one dayBartesian Three words Keurig for cocktails The Bartesian which retails for 349 can be your home bartender Simply fill three of the four containers with your favorite spirits and the fourth with water Drop in your preferred cocktail container pack looks like a KCup and let the Bartesian do its thing and mix you a great aperitif Currently there is a classic collection pack for 1499 which includes mixers for a Cosmopolitan Long Island Iced Tea Margarita Old Fashioned Uptown Rocks and Whiskey Sour You can also subscribe to a monthly package for 4274 which gets you three sixpacks each monthNreal AR Glasses Billions of dollars have been invested into Magic Leap the augmented reality startup Although there are some interesting applications being developed these glasses are clunky and not fashionable in any way Enter Nreal where the glasses look no different than a normal pair of sunglasses You carry a small disc on your belt and with a 52degree field of view the augmented world comes alive The light version can also be tethered to your smartphoneNreal may be available in 2020 for 399 This is the real deal The AR is natural and the glasses are comfortable and fashionable It39s entirely possible that Nreal will quotleapquot right over Magic Leap to take the leadership in AR However there is an ongoing lawsuit that Magic Leap has filed against NrealThermoReal by Tegway The success of virtual reality depends on tricking your mind to believe that you are in another place The greater the experience aligns with your real senses the more open your mind is to accept the alternate reality There are several VR accessories out that provide a level of haptic feedback including the Tesla Bodysuit or bHaptics Tactot vestWhile these accoutrements will give you a jolt they feel more like buzzes or taps amp8212 much different than a true experience ThermoReal takes it up a notch by using flexible thermoelectric devices FTED technology strapped around arms wrists and legs to simulate the sensation of heat cold and pain To demo I played a snowball fight game wearing the technology When I was hit by a snowball I felt it Not just a buzz but actual cold When I went to the virtual campfire to warm up I had to pull my hands away as it was getting too hot While this product is still very much beta it has tremendous promise in adding a big dose of reality into VRClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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CES Wrap-Up Part II: The Robots Have Arrived

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Jeff Minsky

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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CES Wrap-Up Part II: The Robots Have Arrived

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Jeff Minsky

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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