CES 2019 Recap

My overall takeaway from the show is that the world of technology seems laserfocused on three thingsOpenness and Connectivityamp160 of people and devicesAutomationamp160 cars devices and systems that are smarter and make life easier and more efficientDo more with lessamp160 more functionality with our existing devices and personal spacesBelow are the things that struck me as either interesting and compelling or fun to see and think aboutamp160I39ve split them into two categoriesamp160Consumeramp160andamp160OutofHome Advertisingamp160Let39s start with the fun stuffConsumerWant to transform your living room in 2019amp160This LGamp16098inchOLED will most certainly do that pictured at topOr this LG TV that is razor thin and was shown affixed to a piece of glassamp8230 which is made possible because all of the electronics are in the baseSamsung is blurring the lines between digital displays and traditional paintings with its Frame Series which lets you rent or buy digital artwork to place in a variety of frame stylesA new electric car brand from China called Byton seems very serious to take on Teslaamp160And for just 45K or 60K it looks poised to make a run These cars are shipping from China this yearNow to the business side of the futuristic gadgetsOutofHome AdvertisingWalking through the expo floor and thinking about all of the new tech and how it will affect the future of OOH the most compelling items for me were1 5G technologyamp160 promising speeds of up to 1000X faster than 4G 5Genabled sensors will connect everything and everyoneUnimaginable quantities of data about where people and cars are as they move through the physical world and who or what they are will be ever flowingWhat does this mean for us in the OOH ad business Smart billboards smart cars and smart mobile devices will change the nature of the ads being served Just as Google who stores massive quantities of data as it catalogs the entire public internet is able to serve up the most relevant search results DOOH screens will also be able to drive relevancy via a new dynamic ability to respond to the people and environment around themamp160As the hardware tech exponentially improves so too will the software that takes advantage of it2 Selfdriving cars when people no longer are at the wheel it frees them up to do other thingsamp160An optimist might look at this situation and say that people can spend more time looking out the windows Especially if the screens by the roadside are able to deliver fullmotion video or even 3Dtype content because safety concerns preventing this content in the past are removedA pessimist might counter by saying that people will no longer need to look out the windows and will instead allocate their attention to their invehicle screens and do things like work shop or spend more time on social mediaThere is no telling who will be right but here are some stats that our expo tour shared with the DPAA tour group that I found surprisingamp9679 Today 30 million cars on the road have Mobileye technology built in which will be one of the main ingredients necessary for selfdriving cars to operate safely awareness of the car surroundingsamp9679 Autoindustry predictions are that by 2025 millions of selfdriving cars will be on the roadsamp9679 Audi is currently the frontrunner of the major manufacturers to deliver the first batch of selfdriving cars at scale3 Cameraenhanced digital signageamp160that can detect the audience around the screen will be able to dynamically optimize content shown for maximum relevanceCompanies like Admobilize have already developed the core machine vision technologyamp160We are now in the adoption phaseamp160Media owners hardware technology companies and DOOH media player and CMS companies simply need to roll it out and once critical mass hits the ability to leverage the capabilities will take holdImagine Nike launching an ad campaign for a new shoe line that offers both a men39s shoe and a women39s shoe With camera detection technology the media player software can serve up the best product image based on the audience around the screenHow many of the concepts shown at CES will see the light of day is a good question How fast will these transformative new technologies roll out is a trilliondollar question There is a lot of physical infrastructure required to pull these off not to mention the intelligent software that will need to followOne thing I know for certain The world in which my 19monthold daughter will be working living and traveling through is likely going to operate very differently than the one I experienced thus farClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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CES 2019 Recap

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Jonathan Gudai

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