Canvas Worldwide Constructs A Prize-Winning Workplace

quotWe describe the mission as challenging the comfortablequot continues Woolmington quotEssentially it defines the type of people that we want to come and work and the type of culture we want to create and have createdquot A few weeks ago Advertising Age magazine named Canvas one of its 2024 top 10 quotBest Places To Workquot among media advertising and marketing outlets It39s the first citation of its kind for the company whose hundreds of employees work at or remotely from six offices across the nation including New York Los Angeles Atlanta Chicago Dallas and DenverBesides the 4 top 10 national ranking Ad Age also named Canvas39 operations in the Western half of the US tops among companies based within that half with more than 201 employeesThe lengths Ad Age goes to in making these worthy workplace selections such as considerable input from employees at prospective candidates through anonymous questionnaires makes both honors even more special for Woolmington and his executive team quotThe best award you can get is one that has depth of diligencequot he says quotSuccess can only come from people that are motivated who feel a sense of mission and accomplishment It39s about turning up every day It39s not about some nice little words on a plaque in your reception area It39s about reinforcing through every means you can throughout the organization every dayquotAt Canvas employees operate under a quotOne Canvasquot framework where they are empowered to go beyond their comfort zones at work whether facetoface with clients on creative matters or learning to incorporate artificial intelligence into their specific skill sets Employees are free to work in teams of their choosing and take time out on the spot to brainstorm strategies for specific clients together Training sessions and offsite workshops on a variety of topics from media landscape innovations to transparency when difficulties arise are conducted on a regular basis Employees who go above and beyond qualify for above and beyond financial bonuses and merchandise rewards One unique example 2500 for buying a new car from any Canvas auto client Kia and Hyundai to name twoWoolmington makes a point every Wednesday to email Canvas employees about anything and everything impacting them from new best practices at one location to potential workplace hassles at another The weekly email started in 2020 during the coronavirus pandemic and neither rain snow nor gloom of job stops Woolmington from conducting this appointed roundquotI lead by example Nothing is too little or too much for this executive teamquot he maintains quotThat filters all the way through our organization You nourish the mind and nourish the soul We39re all united herequotAnother thing Canvas promotes throughout its employee universe is playing together as well as working together Postpandemic the company schedules an annual threeday event at or near one of its offices mixing meetandgreet sessions with a town halltype forum and evening activities More than 500 employees came together for the 2023 edition in Los AngelesAchieving both innovation and consistency among every Canvas workplace is the big goal Woolmington has set in motion for this year A new task force is in place to launch a variety of artificial intelligencetriggered strategies among employees and clients quotOne way we can use AI is to make the work that we do less rotequot explains Woolmington quotAs a result we39ll elevate the work we39re doing on behalf of clients We39re also exploring how we can personalize messages and commercials based on consumer behaviors through AI and analytics What39s the next frontier of that How do we make the creative emotional as well as rationalquotDemystifying the AI environment will be vital to Canvas building on its new bestinclass laurels throughout 2024 quotWe39re going to give permission to our employees to play with AI in their own personal and professional lives Be AI natives for the fun of it and then bring that experience into the workplacequot Woolmington says quotWe39re just at the end of the first innings in the game of AI39s future It39s going to bring about a profound change over the next decadequotPhotos courtesy of Canvas WorldwideClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Canvas Worldwide Constructs A Prize-Winning Workplace

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Simon Applebaum

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