Canela Media Intends to Super-Serve Latino Consumers and Advertisers

The Big Message Canela is out to superserve Latino consumers and sponsors willing to support their expanding TV tastes amp8220You can make an impactful difference with these audiencesamp8221 asserted Isabel Rafferty Zavala pictured below Canelaamp8217s founder and chief executive officer who labels her enterprise the first to be under Hispanic and female Hispanic ownership Also on both its linear and multinetwork platforms an assortment of Spanishlanguage and Englishlanguage content directed to Latinos is availableHost Rafferty assisted by members of her ventureamp8217s executive team Give her additional kudos for encouraging advertising industry people watching to increase their expenditures on Canela and the rest of the Latino TV service competition No one gets left behind in Raffertyamp8217s bookWhat Worked As snappy and engaging a presentation as you can get It touched on all the key areas current and forthcoming content advertising opportunities partnerships for data and brand safety distribution within 15 minutes Viewers came away with a complete understanding of Canela Mediaamp8217s modus operandi and not one minute was wastedWhat Also Worked A refreshing absence of those disorienting side profile shots of speakers or extended scenes of executives looking small in a wide virtual vista that has made many 2021 Upfront shows drive viewers crazyWhat Didnamp8217t Work A very loud music track through most of the presentation that at times threatened to drown out the speakersData Points Sixty percent of the audience watching Canela programming is unduplicated with other multicultural networks Company executives predict their video services will reach eight million unique viewers on a regular basis by the end of 2021NewsCanelaamp8217s library of more than 22000 hours of SpanishEnglishlanguage content is carried on adsupported linear channels and videoondemand formats The companyamp8217s multiservice bundle consists of 15 linear channels including recently launched Canela News and Canela Kids A number of popular YouTube influencers contribute original series to Canela KidsLook for at least seven Canela Music channels to play on the multinetwork bundle during 2021 Each channel is dedicated to a specific musical genre from regional Mexican to Latin pop and mambosalsaOriginal scripted series will be introduced on Canelaamp8217s linear mothership next year At least four series will premiere Itamp8217s unclear how many of them will be produced in the US and headline domestic Latino talent on both sides of the camera Expect further details on these series this fallParting Wordsamp8220Not all Latinos enjoy telenovelas and tacosamp8221 Matt Montemayor Canela Mediaamp8217s vice president of salesamp8220Flexibility in advertising to Latinos is not an option Itamp8217s a needamp8221 Andres Rincon Canela Mediaamp8217s senior vice president of salesClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Canela Media Intends to Super-Serve Latino Consumers and Advertisers

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Simon Applebaum

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Canela Media Intends to Super-Serve Latino Consumers and Advertisers

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