One of the more engaging and free-wheeling annual Upfront events came back on the scene last Wednesday in virtual form. Cadent, the advertising sales organization evolving from national spot buys on local broadcast network and cable commercial pods to advanced or addressable multi-platform campaigns incorporating smart TV sets and devices, crafted this presentation. Just like the company's in-person breakfasts prior to the coronavirus pandemic, the emphasis was on panel discussions covering the emerging Upfront ad scene.
Cadent Forwards the Connected TV Conversation
