Cable Television Shines During Summer

Digging into settop box viewing the a4 research team found that Optimum households spent an impressive 225 million hours watching adinsertable cable networks each month during June July and August in 2022 down only 3 compared to the rest of the year In comparison these same households spent a monthly average of 694 million hours on the big five broadcast networks during those summer months down 17 compared to the nonsummer monthsWhile summer weather encourages outdoor activities and adventures not everyone has the same preferences and for some relaxation and entertainment come in the form of watching television This explains why television in general doesnamp8217t take a huge summer dip but we will dig into the factors that contribute to this intriguing trend of high cable viewership in the summerSports ProgrammingThe summer months are packed with exciting sporting events including baseball tennis golf and motorsports Summer is also a time when several major events take place such as the Olympics and international soccer tournaments like the World CupCable television often holds exclusive rights to a large portion of these events attracting dedicated sports fans eager to watch live games tournaments and commentary This makes cable TV the goto source for sports content during the summerSummer ProgrammingThe perception that summer is a television quotdroughtquot is not accurate Cable television networks have embraced the concept of exclusive programming during the summer season Recognizing the opportunity to captivate viewers during a traditionally slower period they introduce a wide array of original series including gripping dramas reality shows and engaging documentariesViewers who have specific interests such as science fiction or cooking find cable networks as a source for tailored programming These exclusive offerings attract audiences seeking fresh content and unique storytelling giving cable TV an edge over broadcast networksDiscovery Channelamp8217s Shark Week is just one example of bingeworthy summer programming that viewers look forward to each July 2022 viewership was up 10 over the previous year and made Discovery the No 1 network during that slotSchedule FlexibilitySummer can often bring a change in routines with school breaks vacations and flexible work hours Cable television has evolved with the rise of ondemand viewing options Many cable providers now offer ondemand services and streaming platforms that allow viewers to access their favorite cable shows at their convenience on any device they choose This flexibility aligns with the summer mindset as people embrace changes in routine while still being able to catch up on missed episodes or bingewatch entire seasonsSo whether it39s enjoying your favorite island dating series staying uptodate with comprehensive baseball coverage or simply seeking to escape the heat cable television remains a consistent companion that continues to capture viewersamp8217 attention throughout the summer Our conclusion is clear amp8212 the key to successful advertising is being where your customer is and TV doesnamp8217t take a summer breakSource Optimum STB Data 2022 Calendar Months Summer Months June July AugustThis article was written by Jenna Walker a4 Product Marketing SpecialistPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Cable Television Shines During Summer

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