Butler, Shine, Stern & Partners CEO Tracey Pattani on Lessons Learned from Her Time at Digitas, Ammirati, Ogilvy and Others (Video)

Imagine ... it's March 9, 2020 and it's your first day as the new CEO taking over from the longtime founder of a successful independent agency. HR calls up and informs you that the office is shutting down. You, the new CEO, have to build relationships and a culture amidst a completely remote team, with no return date in site. What skill do you call upon? The art of blending! Tracey Pattani, CEO of Butler, Shine, Stern & Partners, (BSSP), is gifted at it. Be it taking lessons learned from the large holding company agencies where she got her start (the list reads like a who’s who and includes luminaries such as Digitas, Ammirati, Ogilvy and more) to her present day post at BSSP, Tracey has a knack for taking the best and propelling her team and clients forward. And now, three years later, her track record continues as BSSP celebrates its 30th anniversary and gears up for the next 30 years.