Addressable advertising has changed the way marketers approach their TV buys. In an age where ads now find the viewers -- rather than viewers finding the ads -- brands are using data to both understand consumer behavior and target against it to ensure that the right ads reach the right audience at the right moment.
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Sean Robertson is General Manager, Programmatic and Addressable Advertising at DISH Media Sales. Sean connects agencies and their clients to our digital advertising products including Sling TV and DISH Anywhere, educating the marketplace on the capabilities … read more
