Can we ever get away from the antiquated demographic guarantee? According to Roseann Montenes (pictured above), vice president, precision and performance advertising sales at A+E Networks, the answer is a resounding "yes"! She should know. Montenes is one of the forces behind A+E Networks' MVP (Multi-Viewing Precision) initiative, a system that moves marketers from legacy metrics to true KPI accountability.
Brave New World of True Accountability: An Interview with A+E Networks' Roseann Montenes
![Brave New World of True Accountability: An Interview with A+E Networks' Roseann Montenes](/media/articles/RoseannEdited.jpg.550x380_q85_box-125%2C71%2C3452%2C2382_crop.jpg.webp)