In an environment rife with divisions, we hunger for reasons to come together. Over the past two weeks it was to witness athletic accomplishment as Olympians showcased their sharply honed excellence. Beyond their talents, though, it is also a joy to see these athletes’ personal stories further define their greatness. The followings and niche communities that crop up around the Olympics are great cultural anchors around which we harbor, across borders and differences, in shared awe.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.