Endeavor's Bozoma Saint John at FutureX Live on Humanity in Tech

There39s little question Saint John39s social media handle of quotBadAssBozquot is spot on especially now as CMO at Endeavor the consortium of agencies spawned from William Morris which includes such varied and expanding services as OTT and Podcast networks Miss Universe to the Professional Bullfighter39s Associationamp160 Her pinned tweet references a Nietzsche quote about rising from the ashes and in my recent interview with her as the keynote at the Moxiehosted FutureX Live conference it39s clear that theme is apropos to not just her own rise and rise but to her determination to elevate the brands she represents and the people around herEpisode 36 of our MediaVillage podcast lets you listen here to the live recording of the 45minute conversation where we delved into how brands navigate the changes in how we communicate to the use of AR and VR to engender trustamp160 What should Disney do about their characters roaming Times Square or Hallmark do about fancreated podcastsamp160 Saint John discusses the Beauty Mark campaign from CVS the true beauty of client Chrissy Teigen the imperative of diversity and humanity in tech and spoiler alert if she39ll run for officeamp160 For more of the humanity in tech you39ll also hear which avatar I39m crushing on these daysamp160 Please share this episode and subscribe to Insider InSites anywhere you download your podcasts Apple Spotify iHeartRadio GooglePodcasts Stitcher and TuneInWith thanks to Publicis Media for inviting me to facilitate it here are snippets from our amazing conversationDoing it Allamp160 quotIt39s not even so much about doing it all or whatever your concept of all is but can you live your fullest lifeamp160 Can you do everything that you want to do that you desire to doamp160 It39s not about what other people put on you but what it is that you actually want to fulfillquotPersonal Ethosamp160 quotI don39t want to settle for what has been given to me or what is expectedamp160 In Silicon Valley or in pop culture in general all of the narratives that we39ve heard about people of color or about women or put any label on it I don39t want to settle for any of those descriptionsamp160 I want to level upquotBrand Trustamp160 quotI39ll use my experienceamp160at Uber which is that one of the biggest pain points was about trust whether or not I feel safe getting into this vehicle with this person that I do not know and that I will get to the destination that I require or desireamp160 In order to do that you have to build tech around making sure that that trust is not broken and that I feel safeamp160 Then how am I going to communicate that to you so that you understand the depth of the techquotInfluencersamp160 quotDo we believe themamp160 If we do then we39re going to engage and therefore I39m going to spend my money I39m going to spend my time in engaging with this experienceamp160 That39s what I39m doing every day at Endeavoramp160 It39s how to make sure that the conversation between these pop culture industries is an authentic one and that we39re serving the good of a wider community and a wider audience while utilizing the people who are rising to the top as stars in those industries to take the message forwardquotPrivacyCustomizationamp160 quotIt39s a very interesting sort of philosophical and psychological exercise to understand where the lines are and as time goes on our ideas about those boundaries keeps being pushedamp160 People become more and more annoyed that you don39t know what they like and therefore if you don39t service that to them they think you39re not paying attentionamp160 Therefore they no longer trust youamp160 It39s a very complicated conversationquotHumanityamp160 quotWhether it39s in tech or it39s in the human we want to see the places in which the seams don39t all fit together where something happens so that we understand that none of us are actually perfectamp160 What are the qualities within the aspiration of that brand or that character that we can draw from to again make our own lives a little betterquotReal Lifeamp160 quotI want to change the stories of some of the things that we39ve been told that are liesamp160 I want to change the story of the narrative of Africa and the fact that it39s been so terribly placed in our cultural framework as a place of destitutionamp160 It39s really a place of wealth and great beautyamp160 So how do we change those narratives and can we do that in spaces that perhaps don39t even seem right on the nose you knowamp160 Can we get a subSaharan African Miss Universeamp160 Hell yeah we canamp160 Because they39re cute as hellamp160 I might enter the competition my damn selfquotDiversity andamp160Inclusion in Techamp160 quotIt39s not a political statementamp160 It39s literally like 39Can we get more people who have varied backgrounds to be involved in the development decisionmaking and therefore implementation of all of these products across everything39amp160 It will make it so much better and so much richer and we39ll have more depth in our experiences because we have more people who are a part of itamp160 I love meeting people and talking to people of varied backgrounds than me amp160You learn somethingquotClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Endeavor's Bozoma Saint John at FutureX Live on Humanity in Tech

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Endeavor's Bozoma Saint John at FutureX Live on Humanity in Tech

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E.B. Moss

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