Bounce TV's New Chief Envisions Continued Growth and a Connected Future

The possibility that she would reach this career turning point wasn39t in her sightlines at the time she and other former Turner Broadcasting officials set up the multicastdistributed channel in 2011 She was more of a quottechnical geekquot back then she explained quotRunning a network was never my priority I was thrilled by all the elements associated with creating the foundation for commercial sales I kind of got good at itquotGood enough to eventually rise to general manager of Bounce in 2019 and then be elevated to the head of the network at the end of 2021Bounce is now part of Scripps Networks whose stable includes topfive broadcast network ION along with seven multicast networks in addition to Bounce including Newsy Court TV Grit and Laff Within that realm Harrison helps lead a trio of Bounce brands mothership Bounce TV subscription videoondemand Brown Sugar and free adsupported BounceXL the latter two distributed primarily through smart TV sets and mobile devicesHarrison foresees the Bounce brand becoming quota meeting place an allinclusive community where you can go and get wonderful movies and compelling original content and the audience has a close conversational relationship with Bounce from a social media standpointquot she saidquotWhen you39re serving the African American audience you serve a community with a wide range of needsquot Harrison continued quotGiven the richness of our community we would like to serve and be partners with our audience in a variety of ways It39s a broad and lofty vision but I believe it39s fully attainablequotKey to fulfilling that vision is increased investment in and development of original scripted and unscripted material Big announcements on both fronts are forthcoming but Harrison pointed out some content that indicates future developments to come Among them is a second season for Johnson an Atlantabased dramedy about the lives of four men with the same last name that received wide critical acclaim and viewer approval when introduced last fall Our own Ainsley Andrade gave it a rave Harrison described Johnson as quota groundbreaking branddefining hitquot and a precursor to the quality and authenticity of the originals Bounce will display from this point forwardThis fall Bounce will debut a dramedy involving African American women as a companion to Johnson Harrison saidIn addition to deveoping original series and movies and presenting top contemporary theatrical motion pictures the network also produces and airs the Bounce Trumpet Awards which recognize the outstanding accomplishments of African Americans and those who have succeeded against great odds and inspired success in others Founded in 1992 by American Civil Rights leader Xernona Clayton the Trumpet Awards were acquired by Bounce in 2016This year the Bounce Trumpet Awards will be celebrating its 30th anniversary and is set to be telecast on Juneteenth a day recognizing the emancipation of African American slavesAs time goes on Bounce will expand its identity as a multiplatform television network while BounceXL will become a CTV connected TV showcase for Bounce brand programming and one which will also test concepts and projects that could move to Bounce TV over time quotWhile showcasing great programming for our audience BounceXL will be a little more experimental in its scopequot Harrison explained quotIt39s an opportunity to acquire content from creators that generally may not get access to linear TV and see how the viewers reactquotHarrison sees Brown Sugar growing as a streaming home for the best African American content available which includes popular Bounce original series For example as Bounce TV39s longrunning drama Saints ampamp Sinners begins its sixth and final season on April 3 viewers can catch up on the first five seasons anytime on Brown SugarBounce is also exploring firstlook development deals with individual series creators and producers quotWhen you talk about growing this brand way beyond where it is now that39s definitely one area we want to expandquot Harrison saidLook for some level of interactivity to reach viewers over time quotTechnology is not only how we find our audiencequot Harrison concluded quotIt39s also going to define and finetune our relationship with our consumers in a variety of ways on all different platforms The goal is to build as many access points to the experience as possiblequotClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Bounce TV's New Chief Envisions Continued Growth and a Connected Future

Author

Publish date

Channel

Archived in

Simon Applebaum

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Bounce TV's New Chief Envisions Continued Growth and a Connected Future

Enjoying This Commentary? There's More to Love

Simon Applebaum

TAGS:

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies