Borrell Associates and MFM collaborated on a study to measure the profitability of digital advertising. CEO Gordon Borrell spoke with MFM's Joe Annotti about the impetus for the survey, the hypotheses that were tested, and the somewhat surprising results that demonstrated financial executives' keen awareness of this increasingly important source of advertising revenue.
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Joe Annotti
Joseph Annotti is President and Chief Executive Officer of the Media Financial Management Association. He is responsible for day-to-day leadership of the organization, interfacing directly with the board to develop and implement its strategic plan. Annotti, … read more