How can you effectively convey complicated and serious medical-related information to consumers that break down barriers, provides clarity and genuinely impacts their lives? For A+E Networks, it's a big and exciting challenge. This challenge was met with tremendous collaboration, leveraging the equity of the "Ask2BSure" campaign and Lifetime's digital, streaming, and linear TV assets that reach an audience of moms who would be empowered by the campaign message. GSK's public health initiative, "Ask2BSure," raises awareness of Meningitis B and the Meningitis vaccination.
Big Message, Big Audience, Big Idea
