Best of 2019 Series: Dentsu Aegis on Future Tech, Magical Customer Experiences, and Audacious Transformation

Mcgarrybowen39s Chief Strategist on Drones Data and Diving Boards for BrandsIn Episode 41 of Insider InSites EB Moss learned why mcgarrybowen39s global chief strategic officer Jennifer Zimmerman does crossword puzzles religiously and more important about the genesis of the agency39s Big Organizing Idea platform which sparked new creative for American Express and dronedropping hotdogs for Oscar Mayer Tune in to Zimmerman39s career journey hereDentsu Aegis Network39s Video Innovation Council Mastering the Velocity of the Video RevolutionThe business of storytelling is about visceral emotions and quotnothing captures emotion and builds connection better than the sight sound and motion of videoquot according to Maggie Zhang senior vice president video research and insights at Dentsu Aegis Network The world of video has become increasingly complex creating innovative breakthroughs for brands to connect and communicate with consumers in brand new ways Learn about Dentsu39s video revolutionRent the Runway and Glossier on Crafting Magical Customer ExperiencesThe line snaking down about four flights of stairs was a clear indication that Advertising Week attendees were keen to learn the strategies behind Rent the Runway39s and Glossier39s continued successes Those strategies boil down to two simple yet expansive feats listening to customers and creating magical experiences Get more details on their strategies hereThe Ambidextrous CMO Dentsu Aegis Network on Balancing ShortTerm Goals with Audacious TransformationIt has never been a better time to be a chief marketing officer The opportunity to drive both shortterm business growth and longterm innovation through creativity data technology customer experience and brand purpose underlies the most ambitious marketing agendas globally Or does it The Dentsu Aegis Network Global CMO Survey reminds us that the plight of the CMO is reminiscent of Dickens39 sentiment quotIt was the best of times it was the worst of timesquot Read about the resultsM139s Tim Spengler on Powering Up PeopleBased MarketingIn a conversation that touched on just about every hotbutton that the advertising industry is currently facing Tim Spengler showed he39s not only a peopleperson but a peoplebased data person Tim is currently president of M1 Dentsu Aegis Network39s 100 percent peoplebased insights planning activation and measurement platform Read the full interview hereClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Best of 2019 Series: Dentsu Aegis on Future Tech, Magical Customer Experiences, and Audacious Transformation

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Best of 2019 Series: Dentsu Aegis on Future Tech, Magical Customer Experiences, and Audacious Transformation

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