Best of 2019: Alli on Audio Talks Smart Speaker Growth, Digital Audio, and Reaching Key Audiences

NPREdison Research With Smart Speaker Market Growth Privacy and Security Concerns Grow TooMedia organizations and brands alike should take noteamp160While smart speaker ownership continues to grow at a rapid clip amp8212 up 78 percent in just a year according to the Spring 2019 Smart Audio report from Edison Research and NPR amp8212 more are expressing concern about security Despite new owners having shiny object syndrome there39s an overall increase in concerns about privacy Read more about the findings hereWhy Marketers Should Embrace Digital Audio NowListeners39 passion for digital audio is one reason savvy brands are incorporating it in their media mix It39s an quotideal canvas for brand buildingquot according to one veteran media buyer Another is quotso hot on audioquot that his company is quotdoubling downquot on the medium Read more from Pandora for Brands39 new quot 2020 Definitive Guide to Audioquot to learn why media buyers are as passionate about digital audio as the listeners they39re trying to reachWhere Does Radio Fit in the Podcast Gold RushAs the original form of audio you39d think radio stations would be the goto for all things podcasting but that39s hasn39t been the case Many radio stations have been slow to explore podcasting Now as listening explodes and advertisers commit more money to podcasting radio broadcasters have started ramping up podcasting efforts but they39re playing catchup Read why broadcasters need to get aggressive and fastTo Reach Latinx Consumers Reflect Their Community and ValuesAs the US Hispanic population grows in size and influence marketers need to devise a new playbook to reach them amp8212 one designed expressly for their community Latinx individuals are techsavvy communityminded and enjoy sharing information with friends and family Learn more about key insights from quotLa Oportunidad Latinx Cultural Currency and The Consumer Journeyquot a new study by NielsenPandora39s Keri Degroote Weighs in on Edison39s quotShare of Earquot ReportAs smartphones smart speakers and connected cars make audio more accessible than ever digital audio is reaping the rewards Streaming audio39s audience is growing steadily as listeners spend more time seeking personalized content including podcasts on their own terms Edison Research39s latest Share of Ear report dives into digital audio users39 habits and preference Here39s what you need to knowDon39t stop now Stay in the know on audio with more from Alli on AudioClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Best of 2019: Alli on Audio Talks Smart Speaker Growth, Digital Audio, and Reaching Key Audiences

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