Battle Lines are Drawn: Media "Wars" Extend Beyond Trump

The Ad War Major newspaper groups ie The New York Times The Washington Post The Wall Street Journal and others announced in a WSJ oped they were petitioning Congress via the National Media Allianceamp160to loosen antitrust restrictions on collaboration so they could better negotiate with Google and Facebookamp160 Whyamp160 Because of thisNewspapers are failing in the fight for advertising dollarsamp160 Google and Facebook alone account for the vast bulk of digital advertising and most of the growth amp8230 even in mobileMakes senseamp160 But not to the Local Media Consortium ie The Seattle Times The McClatchy Company and Cox Media Group etamp160al which says they39re quotpartners not adversariesquotIt39s all kind of big versusamp160small within the newspaper world now but what if broadcasters cable nets and other content creators move to join in changing the battlegroundsThe NetNeut War amp160Last week the Internet Association akaamp160the fringe group that is all the very large companies that use the Internet ballyhooed Wednesday July 12 as a day to tell Federal Confusion Commission Chairman Ajit Pai that he shouldn39t kill the Title II Network Neutrality rules amp8230 something he is in the midst of doing and is not likely to stopamp160 From the other side the major infrastructure providers telecoms and cable ops really the media nexus argued online the opposite Kill it alreadyamp160 These are the formal opening shots of tech versus infrastructure amp8230 that is who pays for the pipesamp160 One side says only those who connectamp160 The other says yeah but so should the megausers you know FANG Facebook Amazon Netflix Google and othersamp160 Stay tunedamp160 Really so far it39s just a lot of fingerpointingThe Privacy Wars amp160This is partly driven by the NetNeut argument but this time it is about who can use the data that gets accumulated by whomamp160 In the USamp160the fringe can track use and sell the infrastructure can39t yetamp160 The other privacy war is the EU versus the USamp160 The EU tilts to the user witness the fines against Google and others while the US mostly tilts to the collectoramp160 The exception is the collective constraints on the infrastructure providers who cannot sell the data they collect nowThe AntiTrust Battles amp160Or the miniTrump tempest in a teapotamp160 Will Trump try to stop ATampampT from acquiring Time Warner because he hates for now CNN39s Jeff ZuckerThe How Big Is Big War amp160Sinclair wants to rewrite the definition of big for broadcasters amp8230 as well as create a national force out of local stationsamp160 Looks like it will prevailamp160 If so the retransmission consent provisions for local broadcasters will come under more and more pressures from MVPDs the infrastructure again and more than a few politiciansThe Bundle War amp160Overthetop OTT streamers versus incumbent linear cable network channels too many of themamp160 We39re at the end of the road for incumbent cable satellite and telecom linear video packages raising rates every yearamp160 There are too many that don39t earn their costs back for distributorsamp160 OTT packages a new euphemism for bundle are minibundles that attempt to either cut out sports or long tail costs and distribute via the Internetamp160 While those OTT channels use the same pipes as cable bundles they use a different part of the pipe39s spectrumamp160 This one will be interestingamp160 For every very successful OTT minibundle watch how the linear bundle changes resulting in a more robust spectrum within the pipe dedicated to the Internetamp160 A side benefit of sorts means cordcutters will be keeping the same cable or fiber or satellite or soon 5G wireless connection and will face new annual rate hikes for pipe usage on top of direct OTT payments at least two bills instead of oneThe Rural Broadband Warsamp160 Microsoft wants to use socalled white spaces to create a new rural broadband distribution system that bypasses land lines and other infill projectsamp160 The National Association of Broadcasters doesn39t like that amp8230 says Microsoft wants to get spectrum for free while others have to pay amp160Cue the Internet meme hahahahamp160 Pretty funny coming from folks who have used extremely valuable spectrum for decades without paying a penny because of you know free TV amp160The other infrastructure players don39t like it either as they apply for federal grants for rural serviceRandom NotesMeanwhile media moguls are camping out at Sun Valley amp8230 the annual quotwho39sgoingtobuywhomnextquot retreatGiven Nielsen versus comScore wRentrak and complications of simply measuring who watches what is it time for another challenger to come out of left or right fieldWant to cut a cord amp160There39s an app for that supposetvClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Battle Lines are Drawn: Media "Wars" Extend Beyond Trump

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Paul S. Maxwell

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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Battle Lines are Drawn: Media "Wars" Extend Beyond Trump

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Paul S. Maxwell

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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