For the better part of the last decade, The Myers Report has observed a trend toward the calculable, as agencies have annually prioritized data and analytic capabilities as primary decision factors in their media buying and planning processes. With every asset tagged and every potential consumer tracked, reaching the right consumer in the right context at the right time has necessarily become a streamlined, automated process. The Holy Grail of media operations has been achieved -- infinite consumer connections with minimal waste.
Back in Vogue: Creativity and Innovation
