Cinema advertising organization Screenvision Media this week continued its annual tradition of holding Upfront presentations just before or just after Upfront Week at the same location as last year: The historic Hammerstein Ballroom inside Manhattan Center on W. 34th St. More than 600 people trekked their way to the second balcony to watch the proceedings, happening on a stage constructed above Hammerstein's orchestra floor, complete with a wide movie screen and soundtrack of hit songs from past box-office blockbusters. The crowd was the most ever to catch Screenvision Media's production on site, joined by about 300 people watching on a virtual feed. Lo and behold, no there were no Writers Guild of America picket lines anywhere in sight outside.
At Screenvision Media, Original Content Gets More "Front+Center" Time
