AspireTV Plays Many Tunes for Black Music Month

Music is central to Black culture and community AspireTV which delivers uplifting content about Black culture and lifestyle is always looking to feature artists and music in unexpected ways noted aspireTV39s Senior Director of Content Strategy and Acquisition Tina RodriguezquotOur focus is on Black lifestyle and we look for that connection and community within our programming always but particularly during Black Music Month That is the core of our brandquot she said Black Music Month is a successful tentpole with advertisers in auto insurance and retail categoriesOn June 11 aspireTV starts the party with a marathon of its hit original docuseries 6 Minutes to Glory The HBCU Band Experience which celebrates the culture and traditions of bands from six storied schools After that tuneup aspireTV will debut a new special that features the bands competing at Atlanta39s famed Mercedes Benz Stadium in HBCU AllStar Battle of the BandsquotIt39s something very different than what you see anywhere else in relation to Black musicquot Rodriguez explained quotHighlighting HBCUamp8217s and having the ability to experience each bandamp8217s history and legacy make for mustsee TV Then we are debuting the final episode which is the allstar battle of the bandsquotThe network is also premiering new episodes of its performance series Jam Session to shine a light on emerging artists The acoustic shows give emerging musicians exposure and showcase the diversity within Black music The upcoming season will feature Syleena Johnson Kyante39 Tarrey Torae and J Holiday with Milk Sizz and Elvin Ross making special appearances In between performing the artists offer insights into their inspirations and influencesquotThese are independent artists who have everything it takes to be on the top of the Billboard charts and the radio and aspireTV is excited to bring them to the forefront during this all important groundbreaking monthquot Rodriguez saidIn another genre twist aspireTV is launching a new cooking show with rapper YoYo On Downright Delicious with YoYo the Grammynominated hiphop entertainer and actress will whip up her favorite dishes with friends and family including Brioche Lobster Rolls Salmon and Broccolini Lobster Pasta and Coconut Braised Oxtails with Red Beans and Rice AspireTV plans to premiere eight episodes that will begin during Black Music MonthRodriguez said it is one of the network39s most anticipated series quotShe39s making her favorite dishes has her girlfriends with her cocktails and she39s quintessentially YoYo Seeing her in this different light is so much fun and is excitingquotDuring Black Music Month related content will also be available on aspireTV Life the network39s free adsupported streaming FAST channel Additionally aspireTV is relaunching its website and developing its own app The network also recently announced a new subscription streaming service aspireTV that will launch later this yearquotWe39ve created a universe for our audiences to reach and watch us when and where they want to The viewing landscape has shifted and aspireTV is leading the way allowing our audiences to consume unique content across our varied platformsquot Rodriguez notedFrom Battle of the Bands to Downright Delicious Rodriguez said the common thread is relatable entertaining programmingquotOur mantra at aspireTV is 39See yourself here39 In everything that we do our goal and purpose is for our audiences to see themselves reflected in the stories the music the history and the joy that represents the nuances of Black life and culturequot she explained quotAnd through our programming across our platforms we look for every opportunity to let our viewers know that we at aspireTV see them tooquotClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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AspireTV Plays Many Tunes for Black Music Month

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Alli Romano

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AspireTV Plays Many Tunes for Black Music Month

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