ANA: Marketers Get Ready for their First Global Day of Learning

The event is being described as the first time ever that when the entire marketing world will pause together to reinvest in the people who fuel its growth This Global Day of Learning will take place during a 24hour period will happen virtually and will be accessible to anyone in the industry including professionals and students at no costYou better have a good reason to ask marketing professionals to not work for a day and the ANA does It39s talent development which ultimately means business growth quotIt all started during a meeting of the ANA39s Global CMO Growth Council two years ago at Cannes Lions when talent development was being talked about as one of the top priorities to help marketers and specifically CMOs drive more growth at their organizationsquot Primola saidWith the pandemic providing more time and impetus this effort has turned into a bigger reality than any of the group could have envisioned quotAs we were coming out of COVID this was a good time to reset and restartquot Primola continued He remembers ANA CEO Bob Liodice quotsimplifyingquot the task by saying that all they needed to do was quottrain the worldquotquotThe initial reaction from the group was sort of 39yeah right39quot he recalls But it quickly became clear that quotnot only do we have a responsibility to do that but now we actually NEED to do thatquot Primola remembers one of the leaders on the call saying quotThis is great as a moment but it really needs to be a movement It needs to be a complete recommitment to our peoplequotWhat happened next could be seen as the perfect proof of concept The ANA Global CMO Growth39s Talent team which is chaired by Julia Golden CMO at Lego and Elizabeth Rutledge CMO at American Express and is made up of a dozen or so other leaders started to talk openly about what they were doing at their companies This open and honest exchange was exactly what they were tasked with creatingMalhotra was in that meeting and remembers how exhilarated he felt when it was over quotSetting up the Day of Learning within a few hours if not less without waiting for any minutes of the meeting or anything amp8230 I just said 39Let39s go Let39s do this39quot he recallsPrimola is excited by the possibilities quotBy bringing together today39s marketing business and academic leaders to share best practices powerful case studies practical solutions and research the ANA and the Global CMO Growth Council will help the entire industry address the challenge of today39s recovery togetherquot he declaresMalhotra sees this as quotanother example of that culture of collaboration filtering through to corporationsquot and believes that many of the world39s toughest problems can be solved with this kind of open collaborationWhile the event is global it39s also intended to be personal Primola said that the event is for people to quotimprove performance develop skill sets and get currentquot But he is quick to add that this event is quotnot just about skill sets but where people are from managing burnout and anxiety to really caring about people39s minds spirit and capabilitiesquotWhen asked about how this day will be different from a day of training Malhotra said quotI think the fact that everyone39s coming together on a day across companies across geographies and across continents shows a couple of things that learning matters that you matter and amp8230 that we39re all in this together The fact that all these companies are taking the time to do it amp8230 people will noticequotPrimola could not help but marvel at how the idea has taken off and how everyone they reached out to replied with an enthusiastic quotyesquot quotWe will be presenting excellence from around the world with respect to the folks that we39re working with like Cannes Lions Raja Rajamannar from Mastercard former global CMO at PampampG Jim Stengel amp8230 Facebook Google Twitter MediaLink Microsoft and Verizon Media among many othersquot he saidBoth Malhotra and Primola wanted to make it clear that this is a day for everyone students professors CMOs agencies consultants entrepreneurs and everyone in between Primola sums it up as quotanyone who hangs up a shingle has a desire to be a part of this industry and wants to get a real sense of what39s happeningquotPeople have already signed up from over 55 countries including China India the US the UK the Netherlands Germany Africa and literally everywhere else around the globe The event is essentially a virtual stage that anyone in marketing can walk into and participate quotJust imagine the impact this is going to have on a designer a small company a small agency or a small brand that doesn39t normally have access like thisquot Primola saidMalhotra sees it in a similar way quotThis is unprecedentedquot he declared quotIt39s an outpouring of assets and resources that have typically been guarded and fenced in and in some way it39s an opportunity for the entire industry to get on the same pagequotTo find out more about the Global Day of Learning and to reserve your spot click hereClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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ANA: Marketers Get Ready for their First Global Day of Learning

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